Engagement. No matter how you use social media, it is a must. Instagram has built a visual social platform used for personal, business, and brand engagement.
Engagement on Instagram equals likes, comments, views, and followers/fans. If you are marketing your business on Instagram, engagement is your best friend.
What if your engagement is down or you are having trouble getting enough engagement to boost your business? There are many ways to boost your following numbers on Instagram. Here are 5 ways you can use to get more followers on the ‘Gram.
1) Invest in Good Video Equipment
To be taken serious nowadays on Instagram, you need decent video equipment. A good video camera is the best place to start. If you record good quality videos and take high-quality pictures to post, you will get more likes, comments, shares, and followers on your Instagram posts.
It is well worth the investment if you plan to use Instagram to earn money with a product or service. Most smartphone cameras have high megapixel cameras built into them, so that would be a great investment.
Some influencers and marketers go all-in with high-quality studio level cameras, lighting, and other equipment. If you have the budget, you can do that. Otherwise, just start with a high-quality camera or a smartphone with a camera.
2) Use Industry-Centric Hashtags
One of the mistakes made by some up-and-coming Instagrammers is that try to attract everyone all at one time using trending hashtags. For example, if you post fashion-related hashtags on your profile today and then tomorrow you post craft hashtags, your audience reach will not be solid or specific.
It is vital that you make yourself known for one thing that you are the best at on this platform. First build your social media credibility and then create brand recognition on Instagram.
If you are good at crochet, for instance, focus on crochet-related hashtags and keywords for your content. That way, Instagrammers with that interest will want to see your content and will follow you if you create unique and quality videos and images.
3) Invest in Professional Services
Serious Instagrammers are not likely to be successful because of the time and effort they personally put into their marketing efforts. It is not because they have not partaken in the work, but they certainly do not do it all. They invest in professional services so that they can manage their page content and business operations.
It is the mundane tasks that these successful Instagrammers with business, brand, or influencer pages outsource to professionals. Imagine the how much time you would spend liking, commenting, sharing, and otherwise engaging on Instagram just to get followers?
One company that seems to do well for them is Growthoid. Growthoid is a service that allows you to purchase active followers.
Did you know that this company caters to over 7,000 influencers and marketing agencies and they it has been featured by several credible entities like Bumped and KnowTechie? You could do well to follow in their footsteps if you are serious about your Instagram business page.
4) Live Video Usage
Live videos have many advantages on Instagram and are great for attracting followers to your account. Videos have vast appeal across all demographics and has become “the” best way to get exposure for your business or brand.
Live videos are also beneficial for content generation across social platforms. Live feedback from your followers also provide you with information about their wants and expectations from you.
Some of the best live videos are how-to, educational, and/or informational. These are the types of videos that appeal to the masses and help you generate more followers.
5) Be Animated and Exciting
Since Instagram’s audience is relatively young, most of them are there for fun. Look at the top influencers’ pages on Instagram. These successful influencers have things in common such as fun, funny, and easy-to-relate to video content. You can do the same thing.
Every video or image you post should be exciting, creative, interesting, uniquely you, and full of personality. This is your big chance to show off your adorable self.
You can start off by using user-generated content and then start making it fun. Whatever you do, do not neglect the fact that Instagram is fun as far as its users are concerned. Try not to take yourself so seriously and have fun with it.
Final Thoughts
As Instagram grows in popularity across multiple audiences, learn to take advantage of that fact and expand your reach as needed. Monitor top influencers and brands to learn how to improve your content, so you can gain more followers using the above tips.