graphic design

All You Need To Know About Graphic Design Outsourcing

The human brain records visuals and is naturally drawn to characters and big fonts in different colors in advertisements and billboards. Our short and wandering attention spans can forget what we hear over what we see. Reading long passages may not be a feasible way to promote a product specifically when the cost of advertising is high and people are interested in fast consumable content before they move to another. When you outsource graphic design projects in Australia, through pictorial graphics you can instantly grab the attention of your target consumers.

Graphic designs can be used in packaging, logos, social media posts, and advertisements in current trending content marketing days. With vivid pictures, colors bigger fonts highlighting the product or service’s merits. it is possible to convey the message in a short time frame.

The information is bite-sized and easy to comprehend because of the many visuals. Whenever tact is employed in marketing strategies through graphic designs, it’s not easy to miss a product as it stands out.

graphic design outsourcing

Hiring graphic designers who can create succinct visuals that create amazing content that can elevate your pitch is a human resource challenge. It is more so when you are still a small or midsize entity and can only concentrate on hiring important personnel who can manage core operations that directly impact the production line.

Understandably after creating a great product, without proper marketing expertise and tools that create the impact in brief, one is left with piles of inventory that have no takers.

To steer away from such issues, outsourcing your graphic design requirements to people who can convey complex ideas in simple images using shapes, colors, and template images is a perfect option. They reduce the need to spend heavily on human model ads shot with a motion picture setup and deliver equally rich content that can be fun, easy to manage for re-edits, and used multiple times with small changes that will give the same image a fresh look.

The best part is that they can be hired without being on permanent payroll, which aids small and mid-size businesses save in terms of benefits that would be paid to permanent staff.

Inhouse vs Outsource


As per Brandripe, some companies want to create an everlasting brand and are interested in keeping everything in-house to preserve the culture and secure it from over-analysis. This approach is recommended only when you are sure about what you are doing, are not burying the cash in the process, have thought it through, and have immense confidence in your product.

Some startups come up with groundbreaking innovations that can change and disrupt the existing industry while creating a market that is uncharted territory for a product. Such companies need to safeguard their interests and not expose their vision completely to vendors for any task. In such cases, it is a great idea to work in-house. If one is not good at this task, then the only way is to learn or hire an employee who is capable and will work with the brand with loyalty.


If you are a new or old company that is doing something that is already existing in the market but in a different way then your best bet is to engage a diverse talent pool by outsourcing graphic design requirements to a freelancer or a design agency. Professionals who know in and out of content designs and have been doing this for multiple clients come with a code of ethics and promise to deliver their projects in time for further perusal.

If you can set the mandate then you can expect an aligned delivery of the designs that you intend to use for any use case such as designs on the prints for your clothing line, logos, packaging, advertisements, campaigns, and exhibition displays like signboards, graffiti, and flyers.

Tips To Outsource

When outsourcing any task you will find there are two options; freelancers and professional agencies. Graphic design is also a job that can be outsourced either to a freelancer or a design agency. Here are the use cases when you need to choose either or both of the options:

  • Freelance Graphic Designers

Young people who are extremely talented like to take up graphic design projects as a side hustle income. Some of them are freelancers by choice as they like working in silos on projects. This aspect may not be lacunae if they are committed to their work. When choosing a freelancer it is necessary to test them with a teaser or small assignment that can be a paid sample work.

This will give you an idea about their working capabilities and ability to deliver the project on time. Freelancers usually charge less than an agency and can be hired through any platform where you can post your work requirements as a gig.

  • Design Houses

An agency engaging a professional talent pool under one canopy offers a spectrum of options for your design needs. They usually have dealt with multiple industries which makes it easy for you to collaborate with them and explain your brand’s identity and requirements. As professionals, they will advise what is beneficial for you while keeping your requirements in mind.

If one or any of your wants is not in line with overall viability and you cannot foresee it, they will still let you know as it is their job to make their clients understand the overall implications. Though the final call remains in your hands, you are capable of making an informed decision after reviewing it holistically.


Without graphic design, showcasing your product both online and offline becomes difficult as quirky words and colors attract buyers. So next time you buy a product just because the package had a cartoon character that looked cool, remember that it was the graphic designer’s imagination coupled with the company’s vision that imagined you picking their product out of the many available in the market.

Competing for a consumer’s attention becomes easy when your designs stand out and outsourcing is a great way to achieve them. If you’d like to try your own hand at brand design, you can experiment with different logos for free using Adobe Express logo templates.