Search Engine Optimization (SEO) is the most rewarding strategy that you can implement for your digital marketing campaign. It boosts your website’s ranking on the search engine results page (SERPs), thus helping you garner more leads for your business.
Two of the techniques in SEO are technical and on-page. Both of these are useful in helping you capture your target market and grow your customer database.
However, you can see critical differences between the two. For example, technical SEO usually deals with the back-end structure of your website, while on-page SEO focuses more on connecting each page of your website and promoting it to other sites.
Here is a discussion of the differences between technical and on-page SEO:
Technical SEO deals with download speed, mobile responsiveness, and tags. SEO specialists usually do these tasks at the back end of the website. You can do no-code work here via the CMS’s Editor tab for the tags reported by Digital Authority Partners.
Search engines nowadays prefer websites that have a one-second download speed. A high-speed site can display the main page, landing page, and inner pages in a snap and return the user’s query within one second. The buttons and menu options must also be interactive within one second.
You should plan the most important content and images to feature for each website page. An image compression software can reduce the pixel size of the photos.
You will need to purchase more extensive storage space or a dedicated server to host all of your content and images, especially if you have bulk products for eCommerce. While you are working on these upgrades, you can feature a landing page for the meantime that showcases the critical information you want to herald to your target audience.
A landing page can highlight one of your bestsellers and one call to action button such as “Buy Now,” “Shop Now,” or “Subscribe to eMagazine.” Your simplified landing page can help a lot in accommodating inquiries fast.
No one wants a big website with small fonts and unending scrolling from left to right. Everybody wants to read readable content with images that fit the screen of a smartphone or tablet screen. A mobile responsive page makes surfing easier and friendlier to the eyes.
In addition, a mobile-friendly site leads the customer to the site’s essential functions and provides action options to tap for faster transactions.
The ease of use and intuitive exchange of responses between the user and the site provides convenience and a rewarding experience. Search engines look for a fluid style, which is one of the primary jobs of technical SEO. You can ask your website builder to provide the necessary coding for screen size accommodation in your site to enable the responsive effect.
You may also run an inventory of your site’s content and organize the media files to present a more organized look. But, again, opt for simplicity so the contents will load neatly on the smartphone.
Another task in technical SEO is adding tags. These can be meta tags, alt tags, canonical tags, no follow tags, etc. Tags are added to the program code of your website to help search engines know the purpose of your site and the services you provide to users.
Tags can also signal search engines when you have a new product release. In addition, tags are valuable if you do not want crawlers to index a similar page on your site.
Meta tags are composed of title tags and descriptions. Title tags help inform the search engines about the key message in your new content or blog. Then, the search engines match the users’ queries and recommend your site.
Your rank on the results page depends on your website’s SEO score and the competition on the keywords you have input in the title tags. On the other hand, description tags summarize your content or blog. It is usually constructed in one sentence and added after the title tag. It may contain primary keywords to help in search engine visibility.
Furthermore, alt tags serve as captions for your images. Crawlers cannot read photos, so you need to add alt tags to provide information. You can add keywords because search engines can feature your pictures in the “Images” category. Ensure that the caption describes what the people can see in the photo and its relation to your content.
If there are download problems, the first thing that users can see is the photo descriptions.
Lastly, you use canonical and no follow tags when you have similar content on your website, primarily if you utilize eCommerce. Canonical tags help in identifying which is the original content.
To prevent search engines from indexing similar content, you can add a no index tag and a follow tag. These two keep your SEO content score high because there will be no confusion on the part of crawlers on which to feature in search results.
To provide more internet visibility, you can add links to the text of your content. This task is called On-page SEO. It works by highlighting your primary keywords as mentioned in your content and adding a link to a relevant site that further discusses the topic or leads users to another step in the website.
It would be best to prioritize links within your website’s inner pages to ensure that everything is connected. Then, you can plan the link structure according to the natural navigation actions of your customers or clients inside the website.
For example, you can start with the landing page, the main page, the service page, and another payment page. Then, if the visitor would not proceed in paying for the item or service, you can add a button that leads to the blog page, so the person can learn more about your brand and purchase the product.
If you have an eCommerce site, make the link structure simple and easy to follow so as not to confuse the crawlers on how deep they will go inside the layers of your website.
Another way to do on-page SEO is to link to your social media sites. This link building will create a healthy campaign for your website through the publicity and promotions that social media optimization can do.
If you have a new blog published on your website, add a hyperlink to your social media page. Make an engaging introduction about the blog and encourage your target audience to read it. Leave your website URL and add some keywords hashtags. This strategy will boost your internet visibility and help draw clients closer to your brand.
Technical and on-page strategies are two great ways to improve your Search Engine Optimization campaign. Both will create a rich link-building structure for your website and attract more customers to your brand. If you are diligent to continue doing this for six months or a year, you will see long-term brand identity benefits that pay off your investment.