Email marketing is a marketing channel used by businesses to deliver better returns and reach their target customers by engaging customers with business owners on a one-on-one basis to generate leads and increase sales.
You would need the right email marketing tools to reach your customers in a way to encourage them to purchase your products and build relationships to generate more future sales. If you don’t have the right finances to promote your business, small business loans can be put in place to get the right tools to handle your business email marketing.
Apart from making sales, you can also use email marketing to sensitize your clients and customers about your products and the value they stand to enjoy when they purchase them. There are many email marketing platforms available that you can assess via small business loans to improve your business’s ROI by using the unique features of email marketing platforms. You can explore them to find the perfect fit for your business.
When you want to grow your brand, sell your products, or need funding for small business, email marketing is the most effective marketing tool for you. In this article, we will be discussing the benefits of email marketing for small businesses and the various platforms available to you. Let’s get started.
What is Email Marketing?
Email marketing is a strategy that takes digital marketing to promote a business’s products and services to a targeted audience. Email marketing assists businesses in generating sales leads, engaging customers, and informing them of the availability of the latest items and trends in the industry. Email marketing also uses automated systems, which are integrated for quick response and feedback from customers.
Benefits of Implementing Email Marketing in Small Business
Email marketing has been used by many businesses to generate sales and promote their businesses. Here are
Having a diverse customer base
This is certainly one of the most significant benefits of email marketing for small businesses, as it allows for the reach of the right audience wherever they may be. The email marketing strategy ensures that your business adverts reach the audience you intend them to reach all the time by sending creative emails.
Email marketing raises brand awareness among customers and is a simple way to connect with your business network. Regular and consistent communication allows prospective clients to reach out to your business whenever the need arises. When dealing with consistent outreach, make sure your contact information is accessible to everyone and show your clients that you care about your business sales and about meeting their needs with your products.
Email marketing is a cost-effective marketing strategy that is widely embraced by small businesses due to its affordability. A small business with limited budget can regularly use email marketing to reach as many people as possible without spending so much like other forms of advertisement.
High Return Of Investment (ROI)
The ROI of email marketing has been revealed to be about four times higher than any other digital marketing strategy for small businesses. You can use the following formula to track your business email marketing ROI: Net profit (Gross profits from email marketing-Email marketing costs)/Email marketing costs.
Platforms for Email Marketing You Should Apply
To implement email marketing for your business, you will need to use a good email marketing platform. Let’s see some great platforms.
Sendinblue is used for business communications like email, SMS, chat, CRM, Facebook and lots more. The email marketing platform aims to assist businesses in meeting their target customers by focusing on the important tasks of marketing. Sendinblue has an email builder feature that allows you to create professional emails at a fast rate.
Small businesses can make use of the AWeber platform to create marketing emails to reach their desired audience. AWeber uses an email editor, templates, automation, testing, and other forms of integration to create professional emails. The platform uses a drag and drops tool, making it easy for anyone to develop attractive marketing emails.
Constant Contact is a fast-growing email marketing platform in the business world and it is user and beginner-friendly. The platform can be used to manage email lists, contacts, and calendars and can also be utilized for email templates. By creating an account on Constant Contact for your business, you can use the different features available like email automation, campaigns, surveys, and lots more to reach your target audience.
HubSpot offers a free-to-start email marketing service that is available with automation features for your business’s growth. The platform has a drag and drop email builder and templates which you can use to create a customized email that matches your business. HubSpot also allows you to personalize each email for different subscribers by adding device type, country, names, and so on. HubSpot offers an all-in-one marketing platform that includes email marketing, CRM, automation, sales tools, website builders, and others.
A popular email marketing platform is MailChimp because it offers business owners a free email marketing plan. Also, using the drag and drop email builder, MailChimp allows you to set email delivery by using the subscriber’s time zones. You can use MailChimp with WordPress, Shopify, Magento, and other platforms. For automation features, MailChimp has a limited service when compared to other email marketing platforms.
Email marketing benefits for small businesses are numerous and a few have been highlighted above. Email marketing helps small businesses get new customers, connect with them consistently on a very minimal budget. If you need funds to implement and use the different marketing platforms for your business, you can make use of the small business loans available.