TikTok burst onto the scene in 2018 and has continued to ride the tsunami of popularity ever since.
Even though it is now one of the most popular apps in the world, that hasn’t stopped brands and big business being slow on the uptake. It is thought that only 4% of the worlds businesses that use Instagram have made the transition over to TikTok. So if you are thinking of making the move over to TikTok, here is how you can utilise it in your marketing strategy to make sure you get the most out of the platform.
Collaborate
When you are just starting out on TikTok, you want to make sure that you get the word out that your brand is now on TikTok and one of the fastest and most effective ways to do it is collaborating. If you are an already established and renowned brand, you won’t have an issue finding an influencer that already has an excellent following and reach. Make the most of your name and collab with someone that has one too and watch your following take off immediately.
Use It For Product Launches
If product launches aren’t embedded into your current marketing strategy, they should be. TikTok gives you a new way of launching products to your audience that Instagram and Facebook can’t. TikTok is a marketeer’s dream and there is no end to the application of this new platform that has been designed for video, ideal if you are the creative types!
Brand Takeovers
What we really love about TikTok is their brand takeover feature it doesn’t matter if you are an already established business or you are wanting to reach new customers, brand takeovers are possibly the best new marketing tool available to you. Brand takeovers means that you will be on the landing page, you’ll have your own gifs and other branded content that will embed your name in the minds of users. It really is ground-breaking marketing that will take your brand to the next level, you’ll wonder how you ever lived without it.
You Can Really Work On Your Target Market
Instagram and Facebook can only go so far in terms of targeting, you still had to build a marketing strategy that appealed more to the masses than the few that would really be interested in your products, but TikTok has turned this on its head. TikTok users have their own communities, more so than Instagram or twitter and these communities can be found easily, and you don’t need an invite.
Once you really breakdown who your customers are, what they are like and what they like you will find that you are able to really strategies your marketing approach to a particular community. Not only will it give you a more streamline approach, it will increase your sales and click throughs as you are marketing to a group of people who your products are designed for.
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You Can Use TikTok For R&D
What better way to test a new product than ask the customers that will be buying them? TikTok gives you amazing access to your target market and if you aren’t sure how they will receive your new product, ask them! Not only will you get an answer, you will build up an amazing rapport with the people you are selling to, so there is a higher chance that they will buy from you.
Create A Hashtag Challenge
If you are new to TikTok then you may not be familiar with hashtag challenges. These are challenges that are created by users and businesses where everyone can get involved and give it a go. Not only will the people that follow you have fun whilst they try and complete the challenge you have set, it also stands a good chance of going viral as people love a challenge and it will be shared the world over. Don’t make it so difficult that people can’t complete it, but certainly make it fun and accessible. If you are able to make it brand relevant, even better!
Final Thoughts
When it comes to marketing on TikTok, there really endless opportunities for businesses and brands to get their names out there whether they are renowned and established, or not. By conducting an assessment on which your target markets are, you will be able to reach them in new ways that weren’t previously possible. With only 4% of businesses having made the transition from Instagram to TikTok, there is no better time to start building a TikTok marketing strategy. Assess the viability brand takeovers, reach out to already established influencers and think about what types of challenges you’d like to be involved in and what your audience would like to recreate.