Instagram is the go-to for businesses large and small; it is the easiest place to show cases your product and service to a mass audience with very little effort.
With over a billion logins per month and half those spending a minimum of 30 minutes a day on the app, you have a wealth of people that you are able to sell your business and brand to. Organic traffic is traffic that you have built yourself; you have grown it by engaging with other users, which is different to purchasing a following. Organic growth is all about real customers and real people. If you are new to the app, one of the main things that adds validity to your business is a following, if this is something you are lacking or just want to increase your current number, follow our 5 proven ways to drive organic traffic to your Instagram!
Research, Research, And Research!
Never stop researching your target market or your market segment, these are dynamic and in a constant state of flux. You want to make sure you stay on top of their trends; hashtag use and who they follow. There is no point in trying to engage with people that have little to no interest in your business, so make sure you research, evaluate and analyse exactly who you want to engage with as this will increase your organic growth.
Like And Engage With Similar Profiles
Once you have found your target market and target demographic, you need to start engaging with profiles and feeds that are similar to your own! This doesn’t need to be difficult, all you need to do is like and comment on them! This can open up a world of opportunities for you, especially if you are consistent with your message and how you talk to people. Commenting on others feeds will help increase your visibility and increases the chance of people following you, especially as they are already following like-minded businesses and individuals.
Make Your Bio Stand Out
We know that it’s only a small part of your Instagram profile, but it is a really important one. You don’t have long to attract and retain your target audience, so you need to make your bio a good one. Make sure you make it clear to your audience about what it is you do, how you do it and where you do it. You don’t have long to impress them and get them to follow you back, make it as interesting as you can and you should have no issues with people hitting the follow button!
Giveaways Aren’t The Answer To Organic Growth
It may be easy to think that all your problems could be solved by offering an Instagram give away to your followers who then tag 3 to 5 friends in the post. Sadly, this isn’t the case and people will often unfollow when they realise, they haven’t won the competition, so how do overcome this? Have a think about how many of your friends tag you on a daily basis in amazing and well curated content, why are they tagging you? Because of the quality of the content, quality content will always be the primary driver in organic growth, you need to make sure that it attracts your niche and speaks to them in ways that other content doesn’t.
Follower Numbers Are Everything
Despite what people say, the following that you have is everything. The more followers you have the easier everything becomes in terms of marketing, selling and growing your brand. It is far easier to covert leads from 12,000 people than it is from 120 just due to economies of scale. If you have a solid organic following and you are slowly adding to this, you can also deploy automation to increase this further. There are lots of different automation tools that will work on your behalf to organically grow your Instagram by engaging with your target market through liking, commenting and following. Automation is a really good platform to leverage if you don’t have a lot of time to dedicate to growing your feed. Just be safe. Quantum Marketer recommends using a proxy to ensure your account isn’t flagged for inauthentic activity.
Final Thoughts
Instagram is one of the biggest platforms on the planet and as long as you stay true to your brand you can easily leverage it and organically drive traffic through your Instagram which will then be converted into a following. Make sure you never stop understanding your target market, constantly evaluate what they are doing, what hashtags they are using and what they are liking, this will give you valuable insight into how they are thinking. Don’t default to Instagram giveaways to try and increase you’re following, this is a flawed plan and will just result in your follower numbers dropping back off once the competition is over. Deploy sources to help you make informed decisions about automation which can increase organic through flow with limited effort.