Unless you have been living under a rock for the last 12 months, you’ll know that TikTok has blown up to become one of the biggest social media platforms on the planet, surpassing twitter and snapchat.
Even though we know that TikTok is big and is only set to get bigger, it seems that businesses haven’t leapt on this new opportunity to engage with their target market. We’re here to let you know why should use TikTok to promote your business.
Access To Generation Z
Generation Z are one of the biggest generations, with astounding buying power, but they are notoriously difficult to market to. What makes TikTok so great, is that generation z can be found there in their droves and businesses and brands can have direct access to them. If your trying to sell products to this generation, you want to be on TikTok.
TikTok is built on communities and sub communities all throughout the platform. These communities are often very niche, which is ideal if you know who your target market is. Unlike Facebook and Instagram where your target market was spread around, TikTok users follow and engage with other users that within their communities. The access this gives businesses and brands is unparalleled.
You Can Make Your Business Fun
It may seem like a lip-syncing platform, but if you use it just right you can make your business seem fun and interesting. Before you set off on making videos of your colleagues, it will be worth checking out what other businesses that are similar to you have done on the platform, to see what worked and what didn’t. You can make videos about what you do, how you do it and get your audience excited.
One of the biggest differences between Instagram and TikTok is the hashtag challenge. You create a challenge for your audience, and they rise the challenge to complete it. It is an excellent way for your followers to explore their creativity and all the while they are promoting your business as it is your hashtag challenge.
TikTok Isn’t Overly Saturated
Because TikTok is so new in comparison to other social media platforms, there aren’t as many businesses on there. This gives you the perfect opportunity to make real headway on the platform whilst other businesses are still getting to grips with it. The sooner you get on there and start making connections and hashtag challenges, the sooner you can establish yourself on there.
TikTok gives you a wider range of marketing tools than Instagram or Facebook and one of the standout products they offer is a brand takeover. This gives businesses the chance to take over TikTok for the day, so as soon as users open the app, they will be taken to the landing page, they will be able to use gifs that relate to your business as well as hashtag challenges and embedded links. This new way of marketing makes sure that you can get your business recognised and out there to an audience that you couldn’t access before.
TikTok Can Create Interest Around Pre-Launches
If you are getting ready to launch a new product or service, TikTok is an excellent platform to build excitement around your launch. You can create marketing videos, hashtag challenges and get other influencers involved that you work with to help to build excitement around your new product. Unlike Instagram, TikTok isn’t contrived and the more genuine and honest your content, the more your audience will respond to you.
It Is Easy And Fun To Use
Fundamentally, TikTok is easy and fun to use. You don’t have to spend a lot of time getting to learn and understand the platform, it really is pretty basic when it comes to social media, but that doesn’t stop it being effective. You’ll enjoy looking through other people’s content finding content that matches what you think you want to put up and share, you may find that you prefer TikTok to other social media platforms.
The time to get your business or brand onto TikTok is now. Current estimations are that only 4% of business that are on Instagram are also on TikTok, so set up an account and begin to learn the platform. It gives you incredible insight into your target audience as well as access to previously difficult to access demographics within generation Z. Once you have gotten to know the platform, you can being marketing your business on there, either organically or through a paid strategy such as a brand takeover, either way you will gain a foot hold in a new emerging market early while other businesses still drag their feet and decide if TikTok is worth it for them.